Immerse yourself in Michelin’s world through an immersive scenography retracing more than a century of innovations, adventures and industrial know-how in the heart of Clermont-Ferrand.
A must-see in Clermont-Ferrand!
L’Aventure Michelin retraces the extraordinary saga of the Michelin brothers, whose story reads like a true adventure novel. Pioneers of cycling, the automobile and aviation, they accompanied the great innovations of their time and revolutionized the daily lives of travelers with their now emblematic maps,(…)
A must-see in Clermont-Ferrand!
L’Aventure Michelin retraces the extraordinary saga of the Michelin brothers, whose story reads like a true adventure novel. Pioneers of cycling, the automobile and aviation, they accompanied the great innovations of their time and revolutionized the daily lives of travelers with their now emblematic maps, guides and road signs.
Since those visionary beginnings, Michelin has never stopped innovating to improve mobility and design solutions to make life easier and safer.
The immersive, modern scenography plunges visitors into the heart of more than a century of industrial know-how, technical innovation and human adventure.
Spoken languages
Adapted tourism
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Opening hours
From 28/01/2026 to 03/01/2027 on Tuesday, Wednesday, Thursday, Friday and weekends between 10 am and 6 pm. Closed exceptionally on January 1st and December 25th.
Prices and payment methods
Adult: 13 €
Child: 9 €
Large family: 36 € (Family Pack: 4 people including at least one young person under 18 years of age)